Posted inContent Creation
Tips for Remotely Managing a Team During COVID-19
You don’t need us to tell you that the COVID-19 pandemic has thrown up more than a couple of obstacles when it comes to the workplace. The UK government announced…
Posted inAdvertising
Make Your Online Ads Relevant and Personal
Advertising could really be much more than an evil. Online ads can be useful when they are relevant, which suggests contextualization and personalization. Brand use contextual targeting to attract users and place…
Posted inContent Creation
9 Tips To Start Preparing For Christmas This Year
Christmas is upon us! People have already started looking for Christmas present ideas, have you started planning for the busiest season of the year yet? We all know this Christmas…
Posted inSocial Media
Instagram Will Start Putting Ads Within the Explore Page
With the new announcement coming from Instagram, we will shortly begin to see advertisements in the Explore page. The Explore page recommends posts it predicts a user would like based on…
Posted inSearch Optimization
Hey Alexa, How Do I Optimize for Voice Search?
If you’re not already using voice search, you’ve definitely seen the commercials on TV. Each day, more people are using voice search-equipped smartphone apps and digital assistants (like Amazon’s Alexa,…
Posted inDigital Marketing
Combining SMS + Email: What’s the Best Approach?
Email marketing has long been one of the most powerful digital marketing channels available to brands looking to maximize their revenue and connect with leads and customers. But recently, a…
Posted inContent Creation
10 Rules You Should Know About UX Writing
Imagine if the user of a ridesharing app accidentally swapped their pick-up and drop-off destinations. Or if your website visitor can’t figure out how to schedule an appointment with you.…
Posted inDigital Marketing
5 Best Practices To Supercharge Your Landing Pages
At Power Digital Marketing, we know how difficult it is to build a high converting landing page for your business and industry vertical, but with these five best practices we…